The Japanese shoe giant has cleverly split its performance and lifestyle business into separate brands. Nike does this very well, and so does adidas. However, very few brands achieve commercial success in most athletic footwear categories. For example, the Saucony Jazz is a respected vintage sneaker silhouette, and the New Balance 327 is selling like it’s going out of fashion. New Balance and Saucony make most of their money from running and walking shoes, and with some help from retro sneakers. Many sportswear brands focus on just a single footwear category.īrooks is running-focused. Black slip-on for standing: Nike Zoom Pulse Comfortable slip-on sneaker for standing: Nike React Phantom Run Flyknit 2 Versatile running shoe for standing: Nike Structure 24 Versatile running shoe for standing: Nike Pegasus 39 Nike Air Max sneaker for standing: Nike Air Max 270 White fashion leather sneaker for standing: Nike Air Force 1 White leather sneaker for standing: Nike Monarch IV

Softest running shoe for standing: Nike ZoomX Invincible Run V2

Nike zoom shoes black